Getting a invoice app found on the App Store
The top app for "invoice maker" has about 13,000 ratings. The middle indie invoice app we looked at has 179.
invoice maker
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Your app
Illustration using the middle app from the table below.
The ratings gap, October 2026
Real indie apps with the names hidden. Counts come from each app's public App Store page.
| App | Ratings | Share of the top app's |
|---|---|---|
| Invoice app A | 294 | 2.26% |
| Invoice app B | 224 | 1.72% |
| Invoice app C | 179 | 1.38% |
| Invoice app D | 50 | 0.38% |
| Invoice app E | 48 | 0.37% |
Why it matters here
Several of the indie invoice apps we checked have a higher star rating than the leader. They still trail it badly on ratings count.
For a invoice app we'd start by getting "invoice maker" and the phrases around it into your title and subtitle, then time Apple's rating popup to the moment your users get what they came for.